Strategy
Creative strategy uncovers what your audience values. We use customer insights and cultural context to create projects with a point of view, that help you stand out and bring you closer to your community.
Creative strategy uncovers what your audience values. We use customer insights and cultural context to create projects with a point of view, that help you stand out and bring you closer to your community.
Client Story :: Nike
Nike approached us to create a launch event for the unveiling of the Portland Trail Blazer's ‘Blazermania’ City Edition jersey with a goal of driving community energy, awareness and affinity.
We created a gallery-style unveiling event with prominent local artists and live merch customization. To do that, we reached out to specific artists in the community to use 'Blazermania' jerseys as their canvas for this special one night only event. Their fans felt inspired to attend and share ahead of the jersey unveiling — building suspense and aligning Nike and their new product with respected artists. As a plus-up, we worked with Nike to create interactive customization in real time — attendees could live print custom graphics on merch made exclusively for the event.
We focused on creative direction and strategy in this project, with design and execution support.
Nike approached us to create a launch event for the unveiling of the Portland Trail Blazer's ‘Blazermania’ City Edition jersey with a goal of driving community energy, awareness and affinity.
We created a gallery-style unveiling event with prominent local artists and live merch customization. To do that, we reached out to specific artists in the community to use 'Blazermania' jerseys as their canvas for this special one night only event. Their fans felt inspired to attend and share ahead of the jersey unveiling — building suspense and aligning Nike and their new product with respected artists. As a plus-up, we worked with Nike to create interactive customization in real time — attendees could live print custom graphics on merch made exclusively for the event.
We focused on creative direction and strategy in this project, with design and execution support.
Let's Create.
Let's Create.
Let's Create.