Creative Direction

Creative direction starts with the top level vision of your brand — everything from campaigns to storytelling and product development. We shape creative projects through the lens of your strategic goals and brand identity.

Creative direction starts with the top level vision of your brand — everything from campaigns to storytelling and product development. We shape creative projects through the lens of your strategic goals and brand identity.

Client Story :: Index

After ten years as a brick-and-mortar, Index was in the middle of a renovation and was looking for a revitalized perspective on their brand.

Ready to bring their sneaker-driven, community-focused retail store to a new level, we developed a contemporary look and point of view. We expanded their apparel program, created a consistent visual language seen throughout photography and social campaigns, and reoriented their social media presence.

In this ongoing project, we focus on creative direction, strategy, art direction, design, photography and merchandise development, with support from graphic designers and photographers.


After ten years as a brick-and-mortar, Index was in the middle of a renovation and was looking for a revitalized perspective on their brand.

Ready to bring their sneaker-driven, community-focused retail store to a new level, we developed a contemporary look and point of view. We expanded their apparel program, created a consistent visual language seen throughout photography and social campaigns, and reoriented their social media presence.

In this ongoing project, we focus on creative direction, strategy, art direction, design, photography and merchandise development, with support from graphic designers and photographers.